Duration: 4 weeks



Want to design a logo but don’t know where to start? Wondering what a brand identity system is? Look no further, an art director, brand strategist and graphic designer are ready to guide you along the way!

In Branding 101, you will learn how to design a beautiful, meaningful and effective brand in just 4-weeks. From research to sketches, design rounds to final applications, they’ll share the secrets of their process and walk you through the creation of your very own brand. Whether you’re designing a logo of your own or working with a client, this class is packed with essential information you won’t want to miss.

You’ll focus on big picture brand strategy, the creative process, color and typography selection and will have the opportunity to get instruction and feedback from experts every step of the way.

Get ready to leave this class with a clear creative brief, a final logo in multiple ready-to-use formats, a brand style guide and the skills to share your new graphic identity with the world! Students will also have the opportunity to apply their completed brand to their choice of print or web related projects.

PLEASE NOTE: This class will be taught using Illustrator Creative Cloud. Versions CS4, CS5, CS6 and CC are recommended for use with this class. Versions earlier than CS4 are still acceptable, but may not have features that are demonstrated in the class videos.


Illustrator 101 or equivalent experience is required before taking this course. You must have the Illustrator program installed on your computer and you’ll be ready to go! If you don’t have Illustrator yet or are unsure if it’s the right program for you, Adobe offers a free 7-day trial.


Our platform has recently changed. We are excited that this new platform will bring us a better learning system, which is available online through your browser and it’s mobile friendly!

We are no longer offering set course dates. Instead, you will receive a link to view your class within 24 hours of your purchase. Now, you can begin your class almost immediately or whenever the time is right for you!
Learning is divided into 4 weeks and within those weeks you can learn at your own pace, anytime, anywhere. There are no set class times during the week, though homework is due every Sunday night for instructor feedback, if you choose to participate in that portion of the class. Students also have unlimited email access to the instructor for the duration of their course, to ask questions or get help when they’re stuck. Our classes are flexible, fit into most any schedule and you have extended access to the course material after the class is over! This allows you to reference back to things later when you need a memory refresher.
*It’s important to note that your 4 weeks of teacher access begin once you start watching the first video of Week 1 content. So be sure to start that first video when you’re ready to learn!


Flight Design Co is a small strategy and design studio. Created by a coach and designer duo, it supports creative businesses and mission driven organizations to reach new heights through thoughtful business strategy and quality design. The studio is best known for its 4-week branding program, Launch Sessions, during which they create custom identities for entrepreneurs and change makers who are looking to start something new or up-level something they’ve already got going. As a team of three, Katrina McHugh (art director) Ariana Pritchett (brand strategist), and Matthew Meikle (graphic designer) will comprise your instructors for Branding 101. If you have any questions about the course, feel free to send them an email at!


“I wanted to say a big thank you for your amazing Branding 101! I’ve taken several great courses at Nicole’s Classes, but this was definitely my favorite one. And guess what? Now that I have a good idea of what my branding is gonna look like, I just feel much more inspired when I work on my clothing!” Michela, Branding 101 student


If necessary, we do provide refunds up to 1 week before the class start date. Please check our FAQ and Policies pages for more information.

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