We could not be more excited to share this weeks student work from our new Branding 101
class! One of the early steps of envisioning your brand is to find visual inspiration that supports the creative vision you/your client want to take. This is called an inspiration board, and our instructors ask students to put together 3 different boards that represent 3 different directions the client could go with the brand. Here are boards put together by Branding 101
students based on the Creative Briefs they also created in Week 1 of the class. Enjoy!
First, we're featuring all three boards from student Rachel Russ. Her creative brief clearly called for a Native American theme as all three boards are inspired by that, but are also very different and achieve that vibe in very different ways. Board A is bold and bright, Board B is rustic and natural, and Board C is feminine and sophisticated. We really love all of the boards and think the client will be happy with any of the 3 directions! Great job Rachel!
07 November, 2014